Case Library

CASES
  • Globalization, Strategy

    Otolith Labs
    Operations Management

    The Chief Product Officer discusses the process and challenges of expanding into global markets while protecting patents.

    “Who...

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  • Customer Driven Marketing

    Servy
    Marketing

    To provide valuable insights to restauranteurs, Servy needs a quality user base of secret shoppers. An important aspect of obta...

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  • Strategic Management

    Fabbioli Cellars
    Management

    Doug Fabbioli, owner of Fabbioli Cellars, discusses collaboration between businesses in the community.

    How can we teach the min...

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  • Employees

    Otolith Labs
    Human Resources Management

    The Otolith Labs culture is one of relaxed professionalism and mutual respect. The organization’s approach to time off, medical...

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  • Strategy

    KIND Healthy Snacks
    Marketing

    John Leahy, KIND’s President, spends a lot of time discussing what distinguishes KIND from the competition.  Althoug...

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  • Strategy

    Beefsteak
    Marketing

    Salvador discusses the challenge that diverse, culturally ingrained food perceptions present for targeting different markets. M...

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  • Compliance, Legal

    Hatch Apps
    Legal, Management

    Amelia Friedman, Co-Founder & COO of Hatch Apps discusses the important aspects Hatch Apps must consider when dealing with...

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  • Brand

    Beefsteak
    Marketing

    Doneff explains that any ThinkFoodGroup brand building campaign has an imperative to create a personal emotional connection tha...

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  • Digital Marketing

    Monumental Sports
    Marketing

    Jennifer Matthews, Sr. Director of Marketing for Monumental Sports Network (MSN), is responsible for building awareness and gro...

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  • Corporate Social Responsibility

    OrderGroove
    Leadership

    Greg Alvo, Founder and CEO, has tied OrderGroove’s success to the complementary needs of retailers and their consumers by...

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  • Sales

    CrediFi
    Marketing

    A sales strategy consists of a plan that positions a company’s brand or product to gain a competitive advantage. Successf...

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  • Strategic Management

    Electronic Gaming Federation
    Management

    Driving every decision at the Electronic Gaming Federation (EGF) is the fact that the collegiate esports market is very underde...

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  • Corporate Social Responsibility

    Beefsteak
    Leadership

    The ThinkFoodGroup mission is to change the world through the power of food.  Beefsteak is uniquely positioned to make goo...

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  • Corporate Social Responsibility

    Monumental Sports
    Leadership

    MSE is committed to its values of the Double Bottom Line and recognizes it operates a public trust through its sports teams and...

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  • Customer Driven Marketing

    ChefXChange
    Marketing

    One of the company’s challenges is gaining repeat business. When customers use the service, they post favorable reviews....

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  • Quantitative, Strategy

    Framebridge
    Operations Management

    For Susan Tynan, Founder and CEO, the experience of Framebridge’s website is at the core of the service Framebridge provi...

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  • Product Design, Total Quality Management

    UrbanStems
    Operations Management

    UrbanStems wants to ensure that customers in their local on-demand markets have an optimal experience so that they become frequ...

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  • Analytics, Direct and Online Marketing, Quantitative

    Team Liquid
    Marketing

    Team Liquid’s current internal content production team generates an average of 30 posts a day across various platforms to...

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  • Employees

    UrbanStems
    Human Resources Management

    While "Customer experience trumps cost” is a compelling statement that may resonate with customers, the reality is that U...

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  • Statistical Quality Control

    Spoon University
    Operations Management

    Spoon’s editors use WordPress as a content management system (CMS) with a plan to build a proprietary CMS in the future....

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